Join us for the second edition of Not Your Princess! I’m Just My Own Hero — an intimate, heart-centred gathering exploring how under-represented players are perceived, represented, and shaped within the games industry.
Explore how UA can help create new, profitable narratives for women in games, and how today’s top developers and publishers are already doing it. We’ll look at the strategies driving performance, the creatives that resonate, and the shifts reshaping how female players are understood, engaged, and empowered.
This event is for both men and women who want to be part of building a more inclusive, profitable, and forward-thinking future for gaming.
Ease into the chaos of PGC London with a free guided meditation, movement, and self-connection practice, plus a free artisanal cleansing product to help you reset and ground before the conference pace kicks in.
You’ll also have the chance to connect with incredible voices in our industry, including Adam Smart, Hannah Parvaz, Sophie Vo, Maria de la Puente, Claire Rozain, Maria Gillies, and many more, building meaningful networks before the busy week begins.
